What are Crypto Narratives and why do they matter?
Narratives are taglines / stories that drive the crypto industry e.g. "Bitcoin is digital gold" and "Hold On for Dear Life (HODL)".
Narratives are taglines that drive the crypto industry e.g. "Bitcoin is digital gold" and "Hold On for Dear Life (HODL)".
What do you think will influence a layman to buy Bitcoin?
Technical videos, blogs & whitepapers
or
This 1 sentence: Bitcoin is digital gold?
Most people say that they are into Bitcoin for the technology. That sounds good, but it isn’t really true.
Most people are into Bitcoin because they believe the narrative that "Bitcoin is digital gold". And they hope to make a ton of money!
That's why most of the news around Bitcoin is about its price and not its technology.
Strong narratives do 5 things
They help people relate to crypto.
They bring in new users, investors, and tons of money.
They influence market sentiment and build hype.
They build communities around shared visions.
They keep people calm during dumps and crashes.
Top Crypto Narratives
2009 – 2012
Bitcoin is peer-to-peer digital cash
Bitcoin is a tool for privacy and financial sovereignty
2013 – 2017
Bitcoin is a store of value
Bitcoin is a hedge against inflation
Bitcoin as a hedge against bank failures
Ethereum is the World Computer
Decentralized Autonomous Organizations (DAOs) are governed by smart contracts rather than centralized management
Initial Coin Offerings (ICOs) are the democratization of fundraising
Everything Can Be Tokenized: real estate, art, or commodities
2018 – 2020
Build during the bear market
Decentralized Finance (DeFi) is the future of finance
Yield Farming and Liquidity Mining
2021 – 2023
NFTs are a digital ownership revolution
Play-to-Earn Gaming
Web3 is the Internet of Ownership
Solana, Avalanche, and Cardano are the Ethereum killers
Scale Ethereum with Layer 2 Solutions
Bitcoin is a Reserve Asset
Bitcoin is an ESG-Friendly Asset
2023 – 2024
AI-Driven Blockchain Applications
Decentralized AI Networks
2025
Bitcoin is a strategic reserve asset for countries and companies. Fiat currencies are made out of thin air. Bitcoin is the future.
AI agents and algorithms for asset price prediction.
Synthetic Assets allow exposure to real-world assets without directly owning them.
Gamified Finance (GambleFi) merges gaming with finance and makes investing fun.